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Labubu and Jellycat: the rise of the plush charm

Labubu and Jellycat: the rise of the plush charm

A few months ago, we discussed the powerful comeback of kawaii trends in the world of fashion and accessories. Today, two names dominate this adorable revolution: Labubu and Jellycat.

Plush charms have become the must-have accessory for it-girls and streetwear enthusiasts alike. From Hermès bags to urban backpacks, these little plush characters add a touch of personality and fun to any outfit.

Jellycat, the British brand known for its high-quality plush toys, has seen its creations become coveted collectibles. Meanwhile, Labubu, the character created by artist Kasing Lung, has conquered social media with its unique aesthetic that blends the cute with the slightly unsettling.